The Compass Group™

Social Media Marketing is becoming a requirement as people change the way they get information. Depending on your audience you might try different vehicles. Twitter has become one of the most important Social Media for marketers. It is a fast, instantaneous and easy way to communicate with your constituents.  It is more than personal updates on daily activities. It can drive traffic to your Website if used judiciously. Just like email, followers can suffer Tweet fatigue if you Tweet to them to often.

If you use Twitter for important announcements such as a new white paper on your site, a new analyst blog press release followers will learn that you don't spam them with Tweets and are more apt to follow the link to your Website for more information.   You will see a correlation between you tweets and other social media activities and Web traffic on your site.

Patricia

A go-to-market strategy is not simple. How do I reach my prospect and existing customer base? What marketing vehicles will give the greatest return on your investment? These are just the beginning of the questions a company should be asking themselves. Products require different strategies than B2B. Some companies serve both markets. What are your demographics and margins. Are you national or regional? Which products do you promote? Starting from here marketing messaging and programs can begin to be defined. Truth be told, marketing changes as quickly as the Internet. Where email reigned just a few short years ago, today consumers are inundated with spam. There are many other vehicles to consider today - SEO, social media, Groupons,online advertising, broadcast media. The Compass Group quickly distills answers to these complex question and comes up with executable plans to reach your customers and accelerate revenue.

The Compass Group writes and manages the Culinary Institute LeNotre blog. The school is a premier French culinary institute in Houston, TX - check it out to learn out more about the institute. http://lenotreblog.blogspot.com/

Alumni, Donors, Students and Staff celebrated the Grand Opening of the Crump Amphitheater and the donation of ten new scholarships bestowed by Mercer Cutlery and the Metadot Corporation. The Crump Amphitheater was packed to capacity as the ceremony was opened by Mr. LeNôtre announcing the dedication of the Crump Amphitheater to the Crump family, founders of the Jason Allen Crump Endowment Scholarship at the Institute. www.culinaryinstitute.edu

DARPA became ARPA and then the Internet emerged connecting people through email and web sites.  eCommence took off and allowed businesses to connect with customers -- now social networking has emerged bringing together communities of people of like-minded individuals. This evolution is enough proof that companies will not only have to keep up with this change but use it to their advantage.  The Great News is that social networking can fun, creative and productive.

I won't be the Cobbler's child - As a marketer I am continually running a marathon to learn new tactics for my customers. If I stop I die - well okay, but I can't bring my customer's the best if I don't. What I do is cut through the chaff, I go straight to the experts - and they aren't the ones presenting in webinars to sell their wares, they aren't off writing books, they are doin' it and lovin' it. Sorry, but I think it is Austin and well, living the dream we have here.