The Compass Group
was established in 1994 as a consultancy providing outsource services
to SMBs. Originally offering financial and accounting guidance for promising start-ups, The Compass Group grew to include outsource marketing services, Today The
Compass Group focuses on Marketing Services. The Compass Group offers a
way to pull in a variety of marketing capabilities, affordably.
This side of the
business is managed by Patricia Friar. Ms. Friar, a veteran of
venture-backed start-ups, has assisted tech companies in defining
marketing, branding, and successful go-to-market strategies and tactics.
Patricia has passion for creating conversation and "buzz" through
social media and Web 2.0 to gain the attention you need.
Ms. Friar's roots run deep in Internet technologies
and marketing. She was a founding member and Vice President of
Corporate Communications at TradeWave, a spin out of the MCC research
consortium in 1994. Backed by federal funding, this company's charter
was to create software to enable the Internet to be used as a
commercial vehicle. They developed the first search and categorized SE,
the first Mac Web Browser, the first VPI with single sign-on using PKI
security.
Ms.
Friar has held the positions of Vice President of Marketing at three
successful software start-ups. Prior to a career in high-tech
marketing, Ms. Friar was a business systems staff consultant for Asea
Brown Boveri and business systems development manager at both Fortune
100 and start-up software companies.
Ms. Friar holds a BA and MBA from Cornell University.
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