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Our team provides strategic consulting for emerging tech companies to target winnable market segments, create memorable brands and execute on successful routes to market. We strive to make your company one of the top disruptive leaders within your defined market segments.

We Know Startups

Patricia Friar

Patricia led corporate marketing at multiple VC-and Angle-backed start-ups as well as mid-size companies over the past 25 years. And, she served as a business and marketing consultant to several emerging high-tech firms.


She's helped companies move from product development pre-revenue stages to profitable revenue-generating ventures.

Prior to marketing, Patricia was an application development manager at Omega Computer Services and a financial systems staff consultant for ABB.


What Partners Have to Say

I’ve had the opportunity to work with Patricia at two emerging technology ventures, one where I was CEO and one where I am an advisor. She brings both depth and breadth of marketing experience at a strategic and execution-level. She understands emerging markets and the marketing tactics to be successful in them. From developing lead generation programs to her very strong capability to manage and maintain key external relationships, she is a hands-on partner in building the business. - Alisa Nessler, Former CEO, Lane15

Maureen Cunningham

Maureen is a digital marketing and technology professional with a passion for helping clients reach out to the world and grow their businesses online. Maureen led the campaign which earned her client the 2023 NI Partner Co-marketing Award for Best Joint Campaign.


She has well over a decade of experience in the digital marketing industry. Maureen started at Razorfish, a leading NYC digital agency, learning from some of the best leaders in User Experience, Content Strategy, and the Creative/Design disciplines. Maureen continually applies innovative marketing to multi-channel online campaigns bringing her customers success.

Her career has spanned multiple industries from High Tech to Business Law and Investment Banking on Wall Street, to Online Publishers. Maureen holds certifications in HubSpot Inbound Marketing Strategy & Execution, CRM, and Social Media.


Michelle Zak

Michelle is a visual designer specializing in digital products. She has a passion for solving complex, cross-functional problems in a way that is both successful for a business and engaging for the client. 


She has over 10 years’ experience working in multiple industries from technology to e-commerce, where she has developed a wide range of skills including graphic and digital design, web design, front-end development, and user experience design.


Richard Cole

Richard is an award-winning business writer with a deep background in technology, hi-growth companies, thought leadership, and corporate communications across major vertical industries. 


He has authored over 150 white papers, along with web copy, case studies, press releases, webcasts, speeches, sales collateral, and more. He has also served as a marketing communications leader for a number of technology startups, worked extensively with Big Four consulting firms, and helped build multiple Fortune 500 accounts at Saatchi & Saatchi Advertising, New York City. 

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