OUR TEAM

Our team provides strategic consulting for emerging tech companies to target winnable market segments, create memorable brands and execute on successful routes to market. We strive to make your company one of the top disruptive leaders within your defined market segments.

We Know Startups

Patricia Friar

Patricia led corporate marketing at multiple VC-and Angle-backed start-ups as well as mid-size companies over the past 25 years. And, she served as a business and marketing consultant to several emerging high-tech firms.

 

She's helped companies move from product development pre-revenue stages to profitable revenue-generating ventures. 

Prior to marketing, Patricia was a software application development manager at Omega Computer Services and a financial software systems implementation manager for ABB.

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What Partners Have to Say

I’ve had the opportunity to work with Patricia at two emerging technology ventures, one where I was CEO and one where I am an advisor. She brings both depth and breadth of marketing experience at a strategic and execution-level. She understands emerging markets and the marketing tactics to be successful in them. From developing lead generation programs to her very strong capability to manage and maintain key external relationships, she is a hands-on partner in building the business. - Alisa Nessler, Former CEO, Lane15

Griffin LaFleur

Griffin is a digital marketing and technology professional with a passion for helping clients recognize their goals and grow their businesses.

 

He brings to the team over a decade of digital marketing and sales expertise, combining strategy, technology, operations, and processes to deliver exceptional positive customer experience throughout the buyer’s journey. 

His career has spanned multiple industries including: B2B Technology, Financial Services, Higher Education, Travel and Tourism.

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Collin McManus

Collin is a digital marketing professional with a passion for helping startup companies accelerate revenue through strong brand building and marketing automation. He has experience in Sports Communications, Sales, and Digital Marketing.

 

He has been on the ground floor of multiple startups assisting with creative and building targeted automated marketing campaigns. Collin is metrics driven and works to apply market analysis techniques to identify and define the ideal customer. Collin has experience with several marketing automation systems including HubSpot and SalesForce.

 

Collin is a grad of University of Pennsylvania where he earned his BA and more recently completed a Masters Degree in Sports Business at Fairleigh Dickinson University, graduating Cum Laude in one year. At Penn he led the Marketing and Entrepreneurship club and was a part of the Student Athlete Advisory Committee. Collin played Division 1 Basketball at Penn and Fairleigh Dickinson, and yes, he can Dunk.

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Richard Cole

Richard is an award-winning business writer with a deep background in technology, hi-growth companies, thought leadership, and corporate communications across major vertical industries. 

 

He has authored over 150 white papers, along with web copy, case studies, press releases, webcasts, speeches, sales collateral, and more. He has also served as a marketing communications leader for a number of technology startups, worked extensively with Big Four consulting firms, and helped build multiple Fortune 500 accounts at Saatchi & Saatchi Advertising, New York City. 

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